Behavioral Health Campaign
Navigating Cultural Competency in Behavioral Health
2021-2024
Collaborator
City of Medford, Office of Prevention and Outreach
High-Level Goal
Improve behavioral health messaging and services by incorporating culturally competent approaches.
Project Objective
Engage four cultural-linguistic groups to understand their perspectives on behavioral health challenges, and co-develop a culturally competent behavioral health awareness campaign.
ACBC Approach
A series of key-informant interviews with faith leaders and interactive workshops with diverse communities, complemented by a co-design process to develop a culturally-competent behavioral health campaign.
ACBC Team
Outcome
The campaign reached 12,000+ people, with 700 engagements across languages and groups often not engaged with city content, boosting care-seeking through increased calls to the office's resource line.
Learn More
Andreanne C. Breton-Carbonneau, Malaika Gabra, Maia Goldfarb, Kiara M. Tanta-Quidgeon
Keywords